400K
400K
This architectural narrative outlines the conceptual framework for the New Cairo 90th Street Mega-Project, a visionary urban intervention designed by Arabella TUD. The project serves as a prototype for future high-density developments, focusing on the synthesis of corporate efficiency and pedestrian-centric urbanism.
Client
Arabella TUD
Building surface
8,844 m2 (GFA)
Building volume
ca. 53,000 m3
Building site
ca. 4,000 m2
Program
project Components admin commercial and serviced residetntial apartmnts
Status
Completed
Location
Delft
Project Overview
- The Arabella TUD vision for this prime 90th Street site is the creation of a “Walkable Mini-City.” Moving beyond the traditional isolated commercial block, this mega-project acts as a self-sustaining urban district. By meticulously integrating Class-A Administrative offices, High-tier Commercial retail, and Luxury Serviced Apartments, the developer has established a 24-hour social and economic ecosystem. The site is engineered to function as a landmark destination along one of New Cairo’s most critical transit corridors.
Design Philosophy
The design philosophy is centered on Level Isolation—a strategic architectural move to reclaim the ground plane for human interaction.
Stratified Master Planning: The core innovation lies in the vertical separation of transit. By isolating vehicle circulation on a different topographical level, the "Mini-City" creates a continuous, car-free pedestrian carpet at the heart of the site.
Biophilic Urbanism: The layout utilizes a "Green Ribbon" approach. Sloping green roofs, elevated parkways, and terraced gardens are integrated directly into the architectural volumes, ensuring that nature is a functional component of the workspace and residential experience rather than just an ornament.
Tectonic Contrast: The philosophy employs a dialogue between "Solid" and "Transparent." Perforated masonry screens and patterned stone facades provide solar protection and privacy, while expansive glass curtain walls frame the urban energy of 90th Street.
Key Features
The Elevated Promenade: A signature feature is the series of pedestrian bridges and sloped landscape ramps that connect the administrative towers to the commercial plazas, allowing for a seamless, walkable journey across the entire district.
Iconic Administrative Towers: The project features flagship corporate volumes with unique curvilinear glass silhouettes, designed to house global headquarters and high-spec administrative functions.
The Sunken Retail Courtyard: Strategic level changes create amphitheater-style retail zones, providing a sheltered, atmospheric environment for dining and social gatherings away from the street-level noise.
Infrastructure Transparency: Integrated transit hubs and modern "Business City" branding elements act as iconic wayfinding tools, reinforcing the project’s identity as the corporate heart of New Cairo.
